Carbon Reduction Wall Mural​

This project is a 2.4m wide wall mural illustration, designed for versatile use across various regions of the company. The elements are customisable (header, body text, and bubble cards), enabling the reflection of specific regional figures and information. The illustration’s theme showcases the busy operations of a quarry and asphalt plant. Given this is used across various regions, the backdrop landscape is designed so it doesn’t look specific to one area of NZ. The landscape, quarry, plant, dam and people were created in Adobe Illustrator, with some of the trucks and machinery imported as 3D models from SketchUp, then simplified in Illustrator to ensure the overall design and look tied together. The colour palette consists of various tints of company’s primary and secondary brand colours, plus the colours of the trucks and machinery (see second illustration).