Sarah Cahill Graphic Design

Brands Within A Brand

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HSQES

HSQES is a department of the company that stands for Health, Safety, Quality, Environment, and Sustainability. This splits into three divisions: HSW (blue), Q&IMS (orange), and E&S (green). The HSQES colours utilise the company’s primary and secondary brand colours.

Others

QualityWorks

This is a subsection of the ‘Quality’ division of HSQES; the logo design resembles a magnifying glass. The circle diagram is a talking point for the six main subjects of QualityWorks. Designed in both default and reversed colours, the diagram can be displayed highlighting all six subjects at once, or just the one in conversation (as shown on the dark background).

The remaining logos/wordmarks were various requests within the business, they only utilise the company’s font and brand colours (or tints of the colours). The exception is of the Joint Venture logos below, incorporating the colours of the other parties involved as displaced in ATB (river, road and tunnel graphic) and Uniquely Dunedin (central city Octagon graphic).

Software Used

Company / Client

Fulton Hogan